Canada’s Food Island Adapting to Support PEI Food and Hospitality Industries


September 1, 2020

Charlottetown, PE – Canada’s Food Island is adapting to support PEI’s food industry and tourism operators during the global pandemic caused by COVID-19.

“Canada’s Food Island typically hosts the month-long PEI Fall Flavours Festival and is rolling out a series of initiatives aimed at meeting the Festival’s mandates”, says Mitch Cobb, Chair of Food Island Partnership. “Celebrity chefs, local food advocates and tourism operators will all be engaged to help celebrate PEI food and encourage visitation to the Island this fall.”

Canada’s Food Island is launching a gift card program to encourage Islanders and visitors to buy and spend locally. Whether golfing, shopping, or enjoying PEI’s world-famous flavours, this easy-to-use gift card supports businesses Island-wide. Accommodation partners have created packages including free gift cards. Launching later this month, Canada’s Food Island gift cards will be sold to consumers at a twenty percent discount during the program period at Mel’s Convenience, Murphy’s Pharmacy and Co-op locations in Souris, O’Leary and Tignish, with additional retail partners coming soon. For more information about Canada’s Food Island Gift Card program visit

PEI food will also be in the social media spotlight thanks to the Fall Flavours’ Local Food Advocates. These local ambassadors of Canada’s Food Island come from all walks of life and will be dining out, highlighting staycations, and taking in culinary adventures all while celebrating PEI ingredients through their social media platforms.

“From ocean views to rolling hills, Prince Edward Island offers some 200 kilometres of joyful, memorable experiences you will want to repeat again and again,” said the Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for the Atlantic Canada Opportunities Agency. “Locals await your arrival with everything from delicious food to their renowned hospitality, making you feel welcome and never want to leave. Our government is pleased to support the Food Island Partnership for its efforts to create a successful 2020 Fall Flavours Festival experience during these challenging times. Our message to PEI’s tourism sector is clear: we’ve been here for you with immediate measures, we’re here for you now as our economy reopens and we’ll get through this, together. We’re working with you to support good, local jobs and help PEI tourism come back strong.”

Foodies in Toronto are also enjoying a taste of Prince Edward Island when they purchase Canada’s Food Island Meal Kits. The kits offer a PEI Patio Party in a box featuring PEI lobster, oysters, mussels, potatoes, and beef along with chef-inspired menus created by The McEwan Group. Through this partnership, the McEwan Group has been selling kits since July. Kits will be available until the end of September online and at their two Toronto locations.

“Now, more than ever before, we need innovative and creative solutions to continue promoting our province as Canada’s Food Island,” said Minister of Economic Growth, Tourism and Culture Matthew MacKay. “I applaud Food Island Partnership for working hard to adapt to our current global circumstances so that the Fall Flavours Festival can proceed this year in a new way that continues to promote all the tourism products Prince Edward Island has to offer.”

PEI’s celebrity chef, Michael Smith, will also showcase the Island’s rich food scene in a series of videos proudly presented by Sobeys. Viewers will be invited to follow along as Chef Michael explores different regions of the Island, meets local characters, and cooks up delicious dishes showcasing PEI ingredients.

“It’s never been more important to support our Island’s food producers than it is right now. We’re looking forward to working with our many Fall Flavours and industry partners to continue celebrating and showcasing Canada’s Food Island in new and exciting ways,” added Cobb.


For more information:

Morgan Martin | Marketing Officer
Food Island Partnership
302-134 Kent St. Charlottetown PE C1A 2A7
902 367-4411 | 902 969-5279

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